CC-Tapic

Woven Tradition. Modern Vision.

Woven Tradition. Modern Vision.

Services

EXHIBITION & RETAIL

Client

DWA Design Studio

Location

Milan Fair

Year

2023

Credits

Design DWA Design Studio


PROJECT CONCEPT:

In a context where international contemporary design meets ancestral textile heritage, the design concept for cc-tapis’ GRAND TOUR catalogue draws direct inspiration from India’s rich craft tradition, celebrating its artisanal identity through a modern lens.

Presented at Salone del Mobile 2024, the collection brings together distinct creative visions from world-renowned designers—Universe Uchronia, Patricia Urquiola, Charles-Antoine Chappuis, India Mahdavi, Doshi Levien, Mae Engelgeer, and Chiara Andreatti. By blending traditional hand-weaving techniques, raw natural fibers, and bold contemporary geometries, the project explores new design territories, bridging authentic Indian craftsmanship with refined, high-end design aesthetics.

3D VISUALIZATION CHALLENGES:

  • Iterative Stand Modeling & Concept Variations: Modeling multiple structural variations for the exhibition stand to explore, iterate, and visualize various spatial concepts for the collection.


  • Rapid Multi-Concept Rendering: Creating and rendering numerous 3D design concepts under extremely tight deadlines while maintaining high-end visual fidelity.


  • Complex Artificial Lighting Setup: Designing a highly sophisticated artificial lighting scheme to accentuate the tactile depth, varied pile heights, and rich color palettes of the hand-woven rugs.


  • Fast-Paced Detail Revisions: Managing and implementing frequent minor design tweaks and rapid adjustments across all scenes without disrupting the production workflow.